老爹,我知道你的意思,但針對您的看法,小弟有一些個人的觀點,如有冒犯或謬誤之處,也請見諒及指教

First of all, when the product is damaged during shipping, it is not even Amazon's fault. You should be glad that they are willing to refund the shipping charges. A lot of online stores in USA don't even refund shipping charges.

的確,許多網站(不單只美國)都沒有refund shipping charges,Amazon.com能做到這一點,的確是消費者之福.
但請試想,Amazon.com賣的價格一般都比其他網站(相對於其他美國網站而言)賣的貴,其貴的原因小弟認為在於其提供的服務,這也是其吸引消費者(某些注重服務)的特點,若Amazon.com只能做到一般網站服務的水準,以其商品販售的價格又有何競爭力可言呢,故在小弟個人觀點裡,refund shipping charges只能算是吸引顧客的一個特點,應該在其公司成本考量的範圍內,因為此成本不一定會發生(在商言商嘛,殺頭生意有人做,賠錢的生意可是沒人會做的)

Second, when you want to return something you bought in Taiwan, do you think it is possible for the store to give you another merchandise first and then see 'if you have time to return' the damaged product?
No, right? A lot of stores in Taiwan don't even let you exchange a damaged merchandise, much less let you have the merchandise first and return the damaged merchandise later.

關於這點,小弟的確還沒碰過有哪間公司會在沒收到瑕疵品時先寄新品給顧客的,不過會退給顧客寄回瑕疵品的郵資費用的公司可不是沒有,至少小弟之前服務的那家網路公司就有.
再者,今日的台灣雖說保障消費者的權益還不如美國那麼完善,但是購買到瑕疵品不能退換的情形,在台灣也已經越來越少了,若是有人不幸遇到此等惡劣之商家或廠商,本就應該就自身權益據理力爭,不要讓此等惡劣之商家或廠商橫行,若不知處理此等情事,可向消基會請求協助.

If you are the boss, do you think you would do what Amazon.fr does or what Amazon.com does?

基本上Amazon.fr的做法是一般商家都採行的措施,若我是老闆我也可能採行他的政策,但若我是個強調售後服務,商品販售價格較一般競爭者高的廠商,並在估算發生的機率及成本後,認為Amazon.com這種策略可行,我也會採行其refund shipping charges的做法,端視乎我的公司品牌的特點在哪,我的客戶鎖定哪種層面!

Now you know why Amazon.com is still unable to make profit until now

Whatever Amazon.com do, they do it out of generosity, not out of normality. We should not think of it as the normal way to do business, nor should we abuse that generosity. If one day Amazon.com stops shipping to Taiwan, it is the DVD buyers like us who will suffer.

That is why a lot e-tailers no longer ships to Taiwan now. (DVDSOON.... etc

沒錯,的確不能把Amazon.com refund shipping charges的做法一視同仁地看待所有的網站,因為每個網站都有其特點,其訴求的客群也不盡相同,但我相信Amazon.com之所以還不賺錢,並非僅此一原因,而許多國外網站不銷售商品至台灣如DVDSOON,我想也不會是因為這個原因.