NVIDIA and ATi: Game Over
Article Info
NVIDIA and ATi: Game Over
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Created:
October 11, 2004
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By:
Omid Rahmat
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Category:
Columns
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Summary:
THG has decided to take a stance on ATi's and NVIDIA's rush-to-market launches. Reviews of cards with pre-launch buggy drivers and yet-to-come updates do no service to the user. We explain why we will no longer play that game.
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Today, NVIDIA is launching its GeForce 6200. We were told of the launch at the last minute with only a few days to prepare and to deal with the usual last minute changes that follow these rushed launches. This has happened four or five times in the past year. It's always the same, with no time to do thorough testing, constant last minute changes, and a rush to print. If we were cynical, we'd have to think that the companies involved do not want us to have time to do thorough testing.
Often the product's drivers are not ready, special editions or in beta stage and testers are struggling to keep up with last minute updates. Almost every instance results in what we now believe to be a disservice to the consumer.
Today, we announce that we are not going to play that game again.
It is a disservice to our readers to rush testing just because a vendor wants to get a big PR launch.
It is a disservice to our readers to constantly deal with last minute, rushed products that may have little to do with finally shipping products -
It is a disservice to our readers to constantly deal with products weeks or months before the products become available to the market.
It is a disservice to our readers to cave in to the pressure that comes from the expectation by vendors that every online review will appear on a single day giving them a big bang opening day.
NVIDIA and ATI have a right to pursue their own PR strategies, but the back-to-back launches and launch day competition is getting ridiculous.
It does not make one company better than the other.
It does not make for better products.
It does not make for objective reporting.
It does not make for better product availability
So, we will review the GeForce 6200, and do it with pleasure. We are excited about the product. However, we will do it with our usual attention to detail, and will take the time to evaluate it properly. Not because we can't rush a review out and be like everyone else. We'll take the time to do the right thing because that's no less than the consumer deserves.
Maybe everyone has lost sight of the fact that all the analysis that is done is supposed to serve the consumer, the interested reader and to help them make informed decisions.
We think it is time to get off the carousel of chicanery, and get back to basics.
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NVIDIA和ATi︰ 遊戲在上方
文章訊息
NVIDIA和ATi︰ 遊戲在上方
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建立︰
2004年10月11日
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在以前︰
Omid Rahmat
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目錄︰
專欄
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摘要︰
THG 決定花費對ATi和NVIDIA的向沖給市場的立場使下水。 預汽艇司機輕便馬車的回顧的卡片的然而來更新不做服務兌一那些用戶。 我們解釋我們為什麼不再決心比賽那場比賽。
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今天，NVIDIA正啟動它的GeForce 6200。 我們被在最後時刻用僅僅要準備的幾天告知發射， 涉及通常最後時刻改變隨后這些向沖發射。 這在過去的一年已經發生4 或者5 次。 總相同，沒有時間做徹底的測試，恆定的最後時刻改變，以及要打印的沖。 如果我們憤世疾俗，我們必須認為有關公司沒想要我們有時間做徹底的測試。
經常，產品司機不準備好，號外或者在β舞台和檢測器正努力跟上最後時刻更新。 幾乎，每實例導致我們現下相信給消費者一有害的行動。
今天，我們宣佈我們將不再次打那場比賽。
它是對我們的讀者的有害的行動沖測試，僅僅因為一個賣主想要得到大的PR 啟動。
與經常經營最後時刻是一有害的行動在我們讀者的，向沖可能與裝運產品有關最後的產品 -
在產品變得到市場可提供之前，經常周或者月處理產品是對我們的讀者的有害的行動。
是的 對我們的讀者的有害的行動投降到壓力， 那由預期以一切在線回顧將在給他們打開日子的一大猛擊的一單個日子出現的賣主所致。
NVIDIA 和ATI有一右派追蹤他們自己的PR 策略，但是一個接一個汽艇並且使日子競爭下水變得可笑。
它不使一家公司比另一個好。
它不有利于更好的產品。
它不有利于報告的目標。
它不有利于更好的產品可用性
因此，我們將評論GeForce 6200，並且很高興做它。 我們因這種產品而激動。 不過，我們將用對細節的我們的通常的注意做它， 並且將特意挪出時間正確地評價它。 不是因為我們在外不能向一篇回顧沖並且看起來象其他每人。 我們將特意挪出時間做正確的事情，因為那至少是消費者應當受到。
或許每人已經看不見被做的全部分析應該接待消費者的事實， 感興趣的讀者和幫助他們做明智的決定。
我們認為該下卑鄙手法的騎馬比賽，並且回到基礎了。
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翻完直接PO....
小弟英文爆爛...只會用譯典通......
純路過，幫個忙....
就 這樣